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The audiobook market continues to grow strongly. During the corona pandemic, sales of audio-subscriptions have grown by more than 30%

The audiobook market continues to grow strongly. During the corona pandemic, sales of audio-subscriptions have grown by more than 30%, and by as much as 300% in the children’s book segment. While customers only come into contact once with a given company in the case of a single-purchase download, with subscriptions they keep coming back for more – a major advantage of the subscription model. Subscriptions also enable listeners – with their explicit consent – to be constantly analysed, have their preferences filtered, and receive special offers. This leads to increased customer satisfaction and longer subscription terms. The large range of available audiobooks also ensures a wide use of the offerings.

(Source: Buchreport 06/2020)

 

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