Subscription Management Report 2020
The report provides a comprehensive insight into the subscription economy. It describes advantages, challenges and the five different kinds of subscription model.
Revolutions change the world. Like the industrial revolution, the digital revolution will continue to remodel our world. The spread of high-tech innovations has raised buyers‘ expectations, so companies are forced to further develop their business models. Led by Generation Y, today’s consumers prefer experience-oriented services. A decision to buy is often for use rather than ownership; subscriptions are preferred to one-off purchases. The customers and their needs are now at the centre of focus, and no longer the product. Companies thus have to invest in customer retention.
For over twenty years, nexnet has devoted itself to billing models and is regarded as an expert in subscription billing. Drawing on this experience, the Berlin-based specialist has created the Subscription Management Report 2020. The report provides a comprehensive insight into the subscription economy. It describes advantages, challenges and the five different kinds of subscription model. Numerous examples of what is offered via subscription today – B2C but also B2B – provide deep insight into the world of subscriptions.