Home Game for nexnet: Summary of the e-commerce EXPO 2019.
On 20 February, the e-commerce sector gathered for the fourth E-Commerce EXPO in the capital city. Over 150 exhibiters met around 5,000 visitors in Berlin’s historical landmark STATION on the river Spree. With an even bigger exhibition space of 8,000 square metres across two exhibition halls, the figures for the previous year were exceeded yet again.
The fair’s international focus was also shown by the 21 nations that were represented at the event. Countries like Finland, the Netherlands, Belgium, Denmark, the UK, France, Austria, Poland and the Czech Republic were present. The 40 speakers, who held animated discussions on 4 stages, offered an exciting insight into the e-commerce sector and the issues that will move the market in 2019.
Just a stone’s throw from its office at Potsdamer Platz, the E-commerce EXPO 2019 was a home game for nexnet. As in the previous year, the specialist in subscription management couldn’t be missing from the digital trade industry get-together this February. Together with the logistics network Berlin Brandenburg (LNBB), the portfolio for credit management and subscription billing was presented. Thanks to the SAP-based software, highly scaled business models of start-ups are no problem.
International expansion was also in the focus of the participants. Because even if growing business is a cause for joy, many companies underestimate the enormous accounting effort behind growth and internationalization. Swiss francs, dollars, yen – are the differences to big? Many start-ups have asked this question themselves. In most cases it will have been dismissed with a little shrug of the shoulders. Yet anyone who doesn’t deal with foreign currencies and exotic tax rates in the right way risks having incorrect amounts in the monthly closing statement. With the outsourcing of the finance management to nexnet, companies are on the safe side. For with its BPO approach, the Berlin company handles all transaction reliably and quickly. The customer gets a finished, flawless, certifiable monthly closing statement – but always has an overview of each transaction as well as of its current financial status.
But it’s not only with international expansion that there’s a lot to consider. Business models also have to be adapted to new consumer behaviour. “Subscription economy” is the magic word. Here the customer pays for the long-term use of a service or the regular sending of an article – which is more widely known in Germany as the “Abo-Modell”. This provides companies for regular turnover and a better insight into customer behaviour. However, the IT expenditure for the implementation of subscription models is very high, and often underestimated. Subscription management poses whole new challenges to customer relationship management. In terms of receivables, the new transactions have to be defined differently. In many cases, financial accounting departments are not prepared at all for these challenges. This is where nexnet’s Subscription Billing can help.