Telecom

For broadband expansion and the housing industry

Telekom Deutschland GmbH is one of the largest telecommunications companies in Germany and plays a central role in the expansion of the fiber-optic-based network and the development of the 5G mobile network. With an extensive range of Internet and Internet TV services, Telekom ensures that many households are connected nationwide. Telekom has been working closely with nexnet since 2014 to meet the increasing requirements in the Broadband Expansion & Housing business area.

Challenges & solutions →

Results & conclusion →

Solutions by nexnet

Telekom Deutschland's Broadband Expansion & Housing business unit is facing several major challenges:

  • Efficient management of B2B and B2C contracts: Managing a large number of contracts in both the business customer and private customer segments requires a powerful CRM system that is flexible and scalable.

  • Integration of infrastructure data: The management and integration of extensive infrastructure data into the CRM system is essential in order to effectively manage the expansion of the fiber optic network and the 5G network.

  • High standards of data protection and IT security: Handling sensitive customer data requires the highest standards of data protection and IT security in order to meet legal requirements and ensure customer trust.

  • Continuous further development of the CRM system: In view of the dynamic market conditions and technological advances, the CRM system must be continuously developed and adapted to Telekom's changing needs.

  • Comprehensive CRM system: Implementation of a CRM system that efficiently manages both B2B and B2C contracts. The solution enables seamless management of all contract data as well as the associated infrastructure data.

  • Customization and integration: The CRM system is individually adapted to Telekom's specific requirements. This includes the integration of infrastructure data required for broadband expansion and 5G network expansion.

  • High-quality data protection and security measures: nexnet implements the highest standards of data protection and IT security to protect Telekom Deutschland's sensitive customer data. This includes compliance with all relevant data protection laws and the implementation of robust security protocols.

  • Continuous further development: In close cooperation with Telekom, nexnet is continuously developing the CRM system to meet changing requirements and technological developments. Regular updates and enhancements ensure that the CRM system is always up to date.

Solutions in use
  • Billing
  • Reporting & BI
  • Consulting
  • Germany
  • Group

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Success in figures

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Results

The cooperation between Telekom Deutschland and nexnet has led to considerable improvements in various areas:

  • Optimized contract management: By implementing the tailor-made CRM system, Telekom Deutschland was able to make its B2B and B2C contract management significantly more efficient. This led to a better overview and faster processing of contracts.

  • Efficient network expansion: The integration of infrastructure data into the CRM system enabled more precise planning and control of the fiber optic and 5G network expansion, which contributed to faster and more effective network coverage.

  • Increased data security and compliance: The high standards in data protection and IT security ensure that all sensitive customer data is protected and that Telekom Deutschland fulfills all legal requirements. This strengthens customer trust and minimizes the risk of data breaches.

  • Flexibility and future-proofing: The continuous further development of the CRM system ensures that Telekom Deutschland can react flexibly to market changes and that the CRM system will continue to meet growing requirements in the future.

Conclusion

The partnership between Telekom Deutschland and nexnet illustrates how essential a customized CRM solution is for the successful expansion of broadband and the management of customer relationships. By implementing and continuously developing nexnet's CRM solution, Telekom Deutschland has been able to optimize its processes and efficiently expand its network coverage while ensuring the highest standards of data protection and IT security. This cooperation has made a significant contribution to increasing efficiency, improving customer satisfaction and strengthening Telekom Deutschland's competitiveness in the dynamic telecommunications market.