Revolutions change the world. Like the industrial revolution, the digital revolution will continue to reshape our global society. The proliferation of high-tech innovations has raised buyers’ expectations. Companies are forced to further develop their business models. Led by Generation Y, today’s consumers prefer experience-based services. The decision is often made for the benefit and against the possession. Subscription is preferred over one-time purchase. The customer and his needs are now the focus. No longer the product. So companies need to invest in customer loyalty.

The subscription economy is booming. And not only in the pioneering US market. Start-ups in particular are increasingly aiming for long-term customer loyalty through a Subscription model. Customer acquisition costs can be reduced and revenues better predicted. However, established companies on the market should also consider the subscription model .

To survive in this new customer-driven economy, agility is required. Both in terms of monetization strategies and technological infrastructure. Customers want instant, lasting value and frictionless experiences. And they don’t care how complex it is for companies to deliver these experiences.

For over 20 years, nexnet has been dealing with billing models and is considered an expert in subscription billing. Based on this experience, the Berlin specialist has developed the  Subscription Management Report 2020 was written. The report provides a comprehensive look at the subscription economy. He describes benefits, challenges, and the 5 different types of subscription models. Numerous examples of what is already offered by subscription today – B2C but also B2B – provide a deep insight into the world of subscriptions.